It’s the holidays and time to further advance the shared definition of Santa’s character.
Let me explain. Most know the basics about jolly old St. Nick, but without the typical autobiographies, press junkets through Oprah, Dave and, if really desperate, Jay, it’s difficult to know the real man behind the magic.
The annual cartoons only tell us a small portion of the story … the same stories every year sung to us from the grave by Burl Ives. Speaking of these, I wonder when the next generation takes control and pulls the plug in favor of whatever Justin Beiber bequeaths. Keep an eye on those whipper snappers.
Back on the topic of Santa’s character … lucky for all of us, we have oodles of others to help fill in the gaps. For instance, from various movies, we know Santa is prone to illness and injury, necessitating others to pick up the slack. If any of us worked one day per year and called in sick that day, we wouldn’t last long.
It’s fairly well established that he loves Coke, but the same evidence we have for this (marketing) affinity showed us he is also a Camel man, a Murad man and a Chesterfield man? The old boy can smoke ’em when he gots ’em.
The Wiggles (a children’s dancing and singing group) tells us “everyone knows Santa likes to twirl, hence the Christmas Polka!” I had never heard that before. I checked with many friends and they also haven’t heard this. It must not have made it to the Midwest.
He has more than 15 Facebook pages, which has to be a major hassle. Keeping one or two updated with good material is difficult enough. YouTube tells us that Santa likes to rock it, to move it move it and to party. He may also like big butts, which seems somewhat appropriate.
It’s any wonder what we will indirectly learn about Santa next year. It shows us a perfect picture or example of what happens if you don’t control your own brand message, someone else will.
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