I don’t just dabble. I play with fire.

(insights from a BURN intern: By Paige Weber) As the newest BURN victim in the agency’s much desired summer internship program, I have gladly taken on the role of Fire Starter, literally. (I won’t bore you with the story of how I tried to set the studio on fire while burning business cards.) Pyromania aside, [...]

How much will it cost? What’s your budget?

“How much will it cost?” “What’s your budget?” At first glance, this typical exchange between an advertising agency (or any creative professional) and its client seems kind of ridiculous and a little questionable. Wanting to know how much a project will cost is not an unreasonable request. Answering any question with a question is, in [...]

We’re all doomed!

BURN’s Jeff Berney recently presented a pep talk to his fellow AAF-KC members on the many wondrous things that are destroying the advertising industry. While mostly tongue-in-cheek, you can tell by the nervous audience laughter that some of his points hit a little too close to home. Enjoy! Let us know what you think of [...]

Who has two thumbs and loves paper? This intern!

(insights from a BURN intern: By Kathleen Euston) If you read my last entry, you know I quickly discovered that agency interns are often asked to do things slightly outside of their comfort zones, i.e. role playing an astronaut or running down Oak Street chasing the ice cream man (Jeff has a hankering for bomb [...]

To infinity and beyond.

(insights from a BURN intern: By Kathleen Euston) Being an intern is a lot like being stuck in an anti-gravity chamber, you always have to be up for anything. For instance, I showed up one morning to find out we were filming viral videos. I was ecstatic! This was a chance for me to tap [...]

Nobody cares.

I don’t care who you are. You don’t care who I am. It’s just a fact of life. When you first meet someone in a business setting you think one of two things: “Is this person going to try to sell me something?” or “How can I sell this person something?” In business, relationships begin [...]

Choosing an ad agency is like falling in love.

I’ve been working on a lot of new business proposals lately and it has occurred to me that perhaps not every marketing manager knows what to expect from an ad agency pitch. I’ll tell you what not to expect. You should never expect the perfect solution to your marketing needs to just walk into the [...]