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	<title>BURN After Reading</title>
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	<description>hot off the press</description>
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		<title>BURN After Reading</title>
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		<title>Santa: The Master of Marketing</title>
		<link>http://burnadvertising.wordpress.com/2011/12/19/santa-the-master-of-marketing-2/</link>
		<comments>http://burnadvertising.wordpress.com/2011/12/19/santa-the-master-of-marketing-2/#comments</comments>
		<pubDate>Mon, 19 Dec 2011 18:18:25 +0000</pubDate>
		<dc:creator>teammembersarahhudson</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=343</guid>
		<description><![CDATA[&#160; He’s never spent a dime on marketing, but his brand is one of the most well-known in existence. He bursts into homes, but he is never charged with breaking and entering. For most people, just thinking of him brings positive emotions to mind. He has endured wars, depressions, scrutiny (is he real or isn’t [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=343&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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			<media:title type="html">teammembersarahhudson</media:title>
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			<media:title type="html">BURN blog Banner</media:title>
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		<title>I Discovered Justin</title>
		<link>http://burnadvertising.wordpress.com/2011/04/22/i-discovered-justin/</link>
		<comments>http://burnadvertising.wordpress.com/2011/04/22/i-discovered-justin/#comments</comments>
		<pubDate>Fri, 22 Apr 2011 20:04:01 +0000</pubDate>
		<dc:creator>teammembersarahhudson</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=308</guid>
		<description><![CDATA[I’m 21. Is it wrong to be in love with the 17-year-old boy who half the world has become obsessed with?  Have I conformed to society by falling in love with Justin Bieber? Don’t get me wrong, this love that I have for JB is not a creepy kind of love…it is more of a [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=308&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<item>
		<title>We could all learn something from Lady Gaga. Yeah, really.</title>
		<link>http://burnadvertising.wordpress.com/2011/02/18/we-could-all-learn-something-from-lady-gaga-yeah-really/</link>
		<comments>http://burnadvertising.wordpress.com/2011/02/18/we-could-all-learn-something-from-lady-gaga-yeah-really/#comments</comments>
		<pubDate>Fri, 18 Feb 2011 18:27:01 +0000</pubDate>
		<dc:creator>teammembersarahhudson</dc:creator>
				<category><![CDATA[Branding]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=296</guid>
		<description><![CDATA[&#160; &#160; Think about Lady Gaga for a second. What is the first thing that pops into your mind? Let me guess…eccentric, crazy, interesting, awesome or weird? Well, whatever thoughts, perceptions or opinions you have of Lady Gaga, I imagine they all focus on her unusual songs, bizarre outfits and strange personality. Believe it or [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=296&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>Rooty Toot Toots And Rummy Tum Tums&#8230;</title>
		<link>http://burnadvertising.wordpress.com/2010/12/13/rooty-toot-toots-and-rummy-tum-tums/</link>
		<comments>http://burnadvertising.wordpress.com/2010/12/13/rooty-toot-toots-and-rummy-tum-tums/#comments</comments>
		<pubDate>Mon, 13 Dec 2010 20:03:30 +0000</pubDate>
		<dc:creator>teammembersarahhudson</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[Christmas]]></category>
		<category><![CDATA[Holidays]]></category>
		<category><![CDATA[Santa Claus]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=284</guid>
		<description><![CDATA[It’s the holidays and time to further advance the shared definition of Santa’s character. Let me explain. Most know the basics about jolly old St. Nick, but without the typical autobiographies, press junkets through Oprah, Dave and, if really desperate, Jay, it’s difficult to know the real man behind the magic. The annual cartoons only [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=284&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">teammembersarahhudson</media:title>
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			<media:title type="html">Santa</media:title>
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		<item>
		<title>Once more, with feeling.</title>
		<link>http://burnadvertising.wordpress.com/2010/08/26/once-more-with-feeling/</link>
		<comments>http://burnadvertising.wordpress.com/2010/08/26/once-more-with-feeling/#comments</comments>
		<pubDate>Thu, 26 Aug 2010 21:18:46 +0000</pubDate>
		<dc:creator>burnadvertising</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Kansas City]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=273</guid>
		<description><![CDATA[You know, too many of us hide our emotions. Frankly, we hide from them. Even when we’re alone. When I was growing up, I heard this a lot: “Quit wearing your emotions on your sleeve.” First of all, what does that really even mean? It doesn’t make sense. And secondly, why is it bad to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=273&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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			<media:title type="html">burnadvertising</media:title>
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			<media:title type="html">Blog image</media:title>
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		<item>
		<title>I don’t just dabble. I play with fire.</title>
		<link>http://burnadvertising.wordpress.com/2010/06/28/i-don%e2%80%99t-just-dabble-i-play-with-fire/</link>
		<comments>http://burnadvertising.wordpress.com/2010/06/28/i-don%e2%80%99t-just-dabble-i-play-with-fire/#comments</comments>
		<pubDate>Mon, 28 Jun 2010 21:38:20 +0000</pubDate>
		<dc:creator>burnadvertising</dc:creator>
				<category><![CDATA[Agency Inside Info]]></category>
		<category><![CDATA[Mindless Musings]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Kansas City]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=265</guid>
		<description><![CDATA[(insights from a BURN intern: By Paige Weber) As the newest BURN victim in the agency’s much desired summer internship program, I have gladly taken on the role of Fire Starter, literally. (I won’t bore you with the story of how I tried to set the studio on fire while burning business cards.) Pyromania aside, [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=265&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://burnadvertising.wordpress.com/2010/06/28/i-don%e2%80%99t-just-dabble-i-play-with-fire/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Off to BURN</media:title>
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		<item>
		<title>Screw everyone.</title>
		<link>http://burnadvertising.wordpress.com/2010/06/17/screw-everyone/</link>
		<comments>http://burnadvertising.wordpress.com/2010/06/17/screw-everyone/#comments</comments>
		<pubDate>Thu, 17 Jun 2010 16:04:03 +0000</pubDate>
		<dc:creator>burnadvertising</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=254</guid>
		<description><![CDATA[It’s good to want what you want when you want it. You have a craving. You stop everything and satisfy it. Then you move on. That sounds healthy. You need something, so you concentrate on fulfilling that need above everything else. Sure. Let’s go with that. It’s only human to want what you want when [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=254&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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			<media:title type="html">Screw Everyone</media:title>
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		<item>
		<title>What’s your brand’s point of view?</title>
		<link>http://burnadvertising.wordpress.com/2010/06/04/what%e2%80%99s-your-brand%e2%80%99s-point-of-view/</link>
		<comments>http://burnadvertising.wordpress.com/2010/06/04/what%e2%80%99s-your-brand%e2%80%99s-point-of-view/#comments</comments>
		<pubDate>Fri, 04 Jun 2010 20:03:47 +0000</pubDate>
		<dc:creator>burnadvertising</dc:creator>
				<category><![CDATA[Branding]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Kansas City]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=243</guid>
		<description><![CDATA[Do you take a stance or do you try to please everyone? Sure your advertising should speak differently to different audiences, but your messages should all come from the same brand story, the same core ideals. And they should engage your audience, not pander to them. Think of it this way: would you prefer to [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=243&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>0</slash:comments>
	
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		<title>How much will it cost? What’s your budget?</title>
		<link>http://burnadvertising.wordpress.com/2010/05/18/how-much-will-it-cost-what%e2%80%99s-your-budget/</link>
		<comments>http://burnadvertising.wordpress.com/2010/05/18/how-much-will-it-cost-what%e2%80%99s-your-budget/#comments</comments>
		<pubDate>Tue, 18 May 2010 22:05:18 +0000</pubDate>
		<dc:creator>burnadvertising</dc:creator>
				<category><![CDATA[Agency Inside Info]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Kansas City]]></category>
		<category><![CDATA[marketing]]></category>

		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=234</guid>
		<description><![CDATA[&#8220;How much will it cost?&#8221; &#8220;What&#8217;s your budget?&#8221; At first glance, this typical exchange between an advertising agency (or any creative professional) and its client seems kind of ridiculous and a little questionable. Wanting to know how much a project will cost is not an unreasonable request. Answering any question with a question is, in [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=234&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
		<wfw:commentRss>http://burnadvertising.wordpress.com/2010/05/18/how-much-will-it-cost-what%e2%80%99s-your-budget/feed/</wfw:commentRss>
		<slash:comments>0</slash:comments>
	
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			<media:title type="html">burnadvertising</media:title>
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			<media:title type="html">HowMuchDoesItCost</media:title>
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		<item>
		<title>We&#8217;re all doomed!</title>
		<link>http://burnadvertising.wordpress.com/2010/04/27/were-all-doomed/</link>
		<comments>http://burnadvertising.wordpress.com/2010/04/27/were-all-doomed/#comments</comments>
		<pubDate>Wed, 28 Apr 2010 03:47:00 +0000</pubDate>
		<dc:creator>burnadvertising</dc:creator>
				<category><![CDATA[Agency Inside Info]]></category>
		<category><![CDATA[Mindless Musings]]></category>
		<category><![CDATA[ad agency]]></category>
		<category><![CDATA[ads]]></category>
		<category><![CDATA[advertising]]></category>
		<category><![CDATA[advertising agency]]></category>
		<category><![CDATA[Branding]]></category>
		<category><![CDATA[brands]]></category>
		<category><![CDATA[Kansas City]]></category>
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		<guid isPermaLink="false">http://burnadvertising.wordpress.com/?p=223</guid>
		<description><![CDATA[BURN&#8217;s Jeff Berney recently presented a pep talk to his fellow AAF-KC members on the many wondrous things that are destroying the advertising industry. While mostly tongue-in-cheek, you can tell by the nervous audience laughter that some of his points hit a little too close to home. Enjoy! Let us know what you think of [...]<img alt="" border="0" src="http://stats.wordpress.com/b.gif?host=burnadvertising.wordpress.com&amp;blog=10663414&amp;post=223&amp;subd=burnadvertising&amp;ref=&amp;feed=1" width="1" height="1" />]]></description>
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		<slash:comments>2</slash:comments>
	
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